Naming & Logo Design
We built a brand for PurApa water filters. The name and visual symbol support the main benefits offered by the products. Water purity, ease of use, accessibility. PurApa is a brand from the Portalia portfolio, an online store dedicated to sustainable product.
The brand's verbal identity focuses on messages of purity and quality, as well as the importance of providing clean water to customers' health
The brand's visual identity is represented by a stylized swan. The swan is a symbol of purity and beauty. Which reflects the customer's commitment to providing clean and pure water. The clean design suggests that the filters are easy to use, efficient, and effective in removing impurities.
PurApa's visual brand identity conveys a consistent and powerful message about the filter manufacturer's promise.
PurApa is a complete potable water treatment kit. It is a safe and effective solution to obtain clean and drinkable water. This kit contains all the elements to have access to potable water when you are in areas where the source water is not safe for consumption.
PurApa is a sustainable and effective solution to ensure that you have access to clean, potable water at all times. This kit can help you save money in the long run by avoiding buying water bottles and also helps reduce your environmental impact by reducing the use of plastic packaging.
