Articles on branding strategy, naming, logo design, packaging creation, or web design. A blog with useful information for those who implement branding and communication projects.
7 Steps in Building a Brand
The 7 Steps in Building a Brand. I will provide a brief overview of the journey a brand takes from…
See the most used 5 logo types. The logotype represents a visual identification element of a company.The logo communicates the…
Logo Design Trends
5 important logo design trends we collected for you. A special year has just ended and part of our lives…
How to start the branding process
Start the branding process with the right approach. I wrote this text for entrepreneurs who are just starting out their…
The Naming Process.
Choosing a company name is like choosing a name for a child, an important decision that everyone wants to be…
Why do trademarks exist?
The first signs that marked the ownership of goods date back to the Ancient era. Artisans signed their objects to…
Rebranding or Refreshing
Rebranding is a process by which an organization or a product updates or changes its image. 5 situations in which…
Choose a good name for your business!
A good name must meet at least 3 conditions: Your company name must be memorable Make the name speak the…
When do you need a branding agency?
When you need a name to become a trademark. When you want a professional visual identity These are the main…
7 Brand Names Types
The most used seven brand names typologies: 1. Names of the Founders Patronymic names are those inspired by the names…