Types of brands

We make an inventory of the most important types of brands:

1. Personal Brand
   It is the image that a public figure builds for himself. Building a strong personal brand requires a positioning strategy, constant communication, and the use of media tools.
2. Product Brand Brands need a unique positioning in the minds of consumers. That is why it uses elements of identity and communication to differentiate itself and to have a positive perception. Buyers want a guarantee of the quality of the products they purchase. The presence of a brand's logotype functions as an assurance of quality. The Apple brand guarantees us a standard of product quality whether we purchase an iPhone, an iMac, or an iPad.

3. Service brand Services need the trust of its customers as much. This trust, as with products, is earned and kept by keeping promises. A service will have to compensate for the lack of a tangible object with which customers interact. It will do branding by the way the online ordering interface looks, by the way, the employees answer the phone, or by the way the employee who makes the deliveries looks and behaves.

4. Corporate brand

"The corporate brand defines the firm that will deliver and stand behind the offering that the customer will buy and use." David Aaker

The role of the corporate brand is to guarantee the value of the products in its portfolio. The corporate brand benefits from a valuable heritage. Customer trust. This heritage is passed on to the products in the corporate brand portfolio.

5. Non-Governmental and Non-Profit Brand

NGOs and Non-Profit associations do not have a commercial character. They are in the service of ideas relevant to civil society.

Branding emerged as a necessity for differentiation and gaining visibility. Very important thing in getting the volunteers and funds needed for specific actions. See here a very good example of promotion for an NGO brand

6. Destination Brand

They are the brands of specific cities or areas where tourism plays an important role in the local economy. Destination brands associate a specific place with a concept that appeals to tourists. For such branding to work, a supporting infrastructure is needed. The accommodation system, restaurants, and other services come to support the positioning of the destination brand. City or country brands aim to strengthen the image and reputation of a country to attract tourists.

7. Celebrity Brand

It's how celebrities capitalize on their immense popularity. Celebrities can associate their image with different brands. Either in actual ads or, more subtly, by placing products at various times in the spotlight or on social media.

8. Private Brand / Private Label

These are not actual brands. They are brands owned by large chain stores. It benefits from the good price, the privileged shelf positioning, and the promotion in trade magazines. In Romania the private label incidence is about 30%, and the trend is increasing. Switzerland has 55% of private label sales. 9. The employer brand is the image of a good employer built by businesses that want to be attractive to employees. Good working conditions, care for health and personal life, investments in qualification and professional development, remuneration, and career plans, all lead to an attractive image for future and current employees.

Say, Stay & Strive factor.