See the most used 5 logo types. The logotype represents a visual identification element of a company.
The logo communicates the company name and can work independently or in conjunction with a visual symbol.
Types of Logos
The logo is based on the body of the letter.
It is usually used to represent the initials of a company.
This type of logo uses the symbolic value of letter characters to convey a message.
It is a logotype that focuses on the company name and conveys a message through the typeface used.
The mascot is a character that becomes the spokesperson of a brand.
Mascots are generally appreciated by very young audiences or children.
Emblem is a visual symbol obtained by composing a text into a visual symbol.
The emblems are descendants of the old coats of arms. They are logotypes that refer to a tradition or heritage.
It is a logotype combined with a visual symbol. It communicates a company name and makes a visual association with an icon.
Combined logos are informationally complex and versatile in use. Visual symbols can represent a reality and we call them figurative, or they can communicate a state and then we will put them in the abstract category.
The logo works without any other supporting text. It is a visual symbol that is associated with a brand. This icon will communicate a story in a very short time.
This type of logotype is feasible in cases of brands with very high exposure. It is also a solution to the anti-brand reaction of the younger generation who do not want to be explicitly associated with a commercial symbol.
To be unitary, easily identifiable, and visually coherent, a brand needs rules for using communication elements.
Thus a respectable brand will develop an identity manual in which it will regulate the way it communicates with its consumers.
This manual will specify: