Plantavia is a brand developed by Portalia.ro for the home gardening segment, aimed at individual consumers. People who care for plants at home, on their balcony, or in their garden, and who are looking for simple, effective, and safe solutions. In a category dominated by cluttered packaging and hard-to-understand technical language, our objective was to build a clear, friendly, and easy-to-understand brand for every plant enthusiast.
We started by defining the verbal identity: a warm, optimistic, and guiding tone that inspires care, simplicity, and results. The messaging is direct and practical, avoiding agricultural jargon and unnecessary complexity. Every statement is designed to help the consumer make the right choice and feel confident in the product.
The visual identity is built around clarity and freshness. We used a bright color palette, subtle botanical elements, and a visual structure that emphasizes readability and quick orientation. For the labeling system, we created a modular structure that can be easily extended to future products, with visual coding by plant type and benefits. Each product is intuitive, easy to identify, and immediately communicates its purpose.
The Plantavia logo is simple, clean, and memorable, evoking the idea of natural growth and care. Together with the graphic system and typography, it communicates a balance between nature, efficiency, and accessibility.
Through brand strategy, verbal and visual identity, the logo, and the complete packaging system, we built a brand that makes gardening clearer, more enjoyable, and more accessible. Plantavia thus becomes a trusted partner for anyone who wants healthy, beautiful plants—from root to petal.
