The main challenge was to promote the new product Melissimo Shake me! The first of its kind in Romania. A natural juice, made from only three ingredients that once combined, give you a boost of vitamin C and essential minerals
And how do you sell something at a premium price to a customer who has never heard of it before? Focusing on the benefits, of course! Melissimo is a natural drink, made from only three ingredients. The result is exemplary branding and an adorable bottle that steals all the spotlight.
Melissimo was born as an answer to the question "How do we sell honey but differently?" Because, you see, the client was already successful with a brand of honey (Melarium) but that was not enough.
How do you sell something to a customer who is already bombarded with dozens of brands and logos every day, all presenting themselves as healthy, sugar-free, 100% natural… you got the idea. It was pretty easy once we got the hang of it.
We hardly promote the benefits: it's a juice with attitude. No bullshit, no compromise. It has no preservatives to prolong its life and we used this as a reason to believe - it lives a little but it's all natural, baby.
We took the label as a selling tool, so we wanted to create something that would attract your attention. Something that will make you want to read this label and buy the product. The color of the juice itself was a great source of inspiration and a great marketing tool.
Napoca Waffles is a much-loved brand in Romania. Most adults fondly recall moments of indulgence with wafer ice cream.
The graphics for the new packaging pay homage to the familiar identity we were accustomed to when we were young.
The history of ice cream dates back to ancient times when kings in China and Persia would obtain ice cream by mixing ice with fruits and syrup.
In the 17th century, ice cream made its way to Europe through ambassadors who visited the Middle East. Here, the dessert was popularized in royal courts and became a symbol of wealth and luxury.
In the 19th century, ice cream became accessible to the general public, and the first special machines for ice cream production were introduced.
According to Historia.ro, in the Romanian Principalities, this culinary delight was tasted for the first time at the court of Constantin Brâncoveanu. The ruler, whose habits rivaled those of the most sophisticated Renaissance courts, even had an icehouse dug into the ground and a servant who ensured that there were always sorbets, water, fruits, wine, ice creams, and thick syrups for princely feasts.
Around 1810, the British Consul in Bucharest, W. Wilkinson, noted in his daily entries:
"To the north of the city, there is a place called 'Heleșteu,' a lake about a mile away from the city (…) where there is a cafe where you can buy ice cream and other refreshments.
Napoca Waffles Ice Cream, with its wafer assortment, is a timeless product. Its flavors are those of childhood: cocoa and vanilla. We wanted to convey the simple joy of childhood through the packaging.
The story of Cita Snacks began, like all good stories, with a monkey who wanted to be an aviator. Translated into marketing language, we started from the need found in the market to have a product for breakfast, both healthy and well made from the point of view of branding.
This is a brand that Logo Bigger developed without having a brief from a manufacturer. We started from the empirical observation: a certain type of product is missing from the market. And we built the brand, exactly as we wanted.
The illustration of the character Cita was created by the artist and illustrator Mihai Țenovici. We wanted to represent a character that wants to evolve, so we illustrated a monkey with a helmet and aviator glasses.
Video promotion must be relevant to the product's audience: teenagers. Thus, the monkey Cita, aims to unite the two seemingly distant worlds, that of girls and that of boys. We shot the spot in a playground and collaborated with young actors and skaters.
The video shows an everyday scene in the life of some nice young people. They initially live in two separate worlds. The world of girls and the world of boys. Thanks to Cita Snacks, the two worlds come together and young people have the opportunity to discuss and appreciate the product.
"Man is the measure of all things," says a quote from Protagoras, and ProHumano Plus as a brand wants to support humans in all our activities.
Adding the graphic symbol + to this resonant name, the textual representation of the idea behind the brand was born immediately: Everything for people. And something extra.
We chose for the development of the logo a geometric font, regular, rounded at the corners, and symmetrical, which offers confidence and support, which is legible and integrable: Nexa Bold.
The letter "o" is a perfect circle, a detail that we found relevant in choosing this font. In fact, the perfection of the circle was incorporated even more in the finalization of the logo: we added to the writing a series of concentric circles, in gradients, which expand from the very last "o" of the brand name.
That pain restricts your mobility. That's why I associated the product with the color red.
HepatoDefence turned green. I went for a palette of warm, inviting, soothing colors that are never violent. HepatoDefense regenerates liver cells and helps maintain their health.
SpineDinamic knows every detail of back pain. SpineDinamic restores your balance. SpineDinamic blue is a stable, comforting, and persistent one. Just like the help that the product offers you.
We illustrated the perfection of the human body down to the smallest detail, together with the photographer Matei Buta, with whom we arranged a photo shoot with professional dancers. Being an art based on balance, delicacy, and beauty, ballet was the ideal choice.