Plantavia is a brand developed by Portalia.ro for the home-gardening segment. It addresses people who care for plants at home, on their balcony, or in their garden, and who look for simple, effective, and safe solutions. In a category dominated by busy packaging and technical jargon, our goal was to build a brand that is clear, friendly, and easy to understand for every plant enthusiast.
We started by defining the verbal identity: a warm, optimistic, and guiding tone that conveys care, simplicity, and results. The messages are direct and practical, avoiding agricultural jargon and unnecessary complexity. Every statement is designed to help the consumer choose confidently and trust the product.
The visual identity is built on clarity and freshness. We used a bright palette, subtle botanical elements, and a clean layout focused on readability and quick navigation. For the label system, we created a modular structure that can easily scale for future products, with visual coding by plant type and benefit. Each product is intuitive, easy to identify, and communicates its purpose instantly.
The Plantavia logo is simple, clean, and memorable, evoking natural growth and care. Together with the graphic system and typography, it communicates the balance between nature, efficiency, and accessibility.
Through the brand strategy, verbal and visual identity, logo, and complete packaging system, we built a brand that makes gardening clearer, more enjoyable, and more accessible. Plantavia becomes a trusted partner for anyone who wants healthy, beautiful plants — from root to petal.
