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DownEast Equities

Logo Design
DownEast Equities is a Nantucket, MA USA based private equity firm. Their strategy is to invest in companies with strong management teams and scalable business models. The company's identity is built around the Down Easter ship.

Because DownEast Equities is a B2B, we made a clean symbol to communicate growing in a dynamic context. The blue color suggests the finance domain and the ocean color.

​​We selected a font with the same character as the icon. Visible, with subtle round corners. The letters D & E are bigger than the rest because we wanted the name to be easier to read and to obtain a wave visual effect
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